Accurate matching builds a new ecology of cross-border trade.

Author：AliceDate：2025-5-23

Accurate matching builds a new ecology of cross-border trade.

This direct purchase conference focuses on the core of "accurate matching" and directly hits the pain points of enterprises during the period of global trade pattern change. According to the relevant person in charge of the Ningbo Municipal Bureau of Commerce, "To the New, To the Real, To the Future" is the theme of this expo and the goal of this direct purchase conference. This event aims to effectively promote the exchange of goods and services between buyers and suppliers, thereby increasing the export opportunities of Chinese products and promoting international cooperation and domestic economic growth.

At the direct purchase conference, more than 40 buyers from 25 countries and regions such as Italy, Spain, France, South Korea, and Singapore, and more than 50 suppliers from Zhejiang, Jiangsu, Jilin, Tibet and other provinces and cities, through the intelligent matching system and offline in-depth negotiations, reached multiple intention orders.

Francis, a buyer from Nigeria, came to the direct purchase conference with a detailed and rich purchase list: solar photovoltaic panels, electrical equipment, cables... This "China expert" who has participated in the MIC International Station Direct Purchase Conference many times has now established trading companies in Ningbo and Yiwu. "As early as the 2021 MIC International Station Ningbo Direct Procurement Conference, I found a high-quality Chinese supplier with whom I have long-term cooperation, which helped me successfully develop the West African market." He said when introducing the representative of the Ningbo cable company he was negotiating with, "This time, I want to bring new products and new suppliers to the sub-Saharan region."

Based on the successful experience of offline matching activities such as direct procurement conferences, combined with a variety of forms such as buyer seminars and transaction guarantees, MIC International Station innovatively launched the "Business Chain" (BizConnect) event in early April to build an intelligent service ecosystem covering the entire cycle of international trade, continue to work hard to improve the efficiency of procurement and supply matching, and promote rapid transactions. So far, business chain-related activities have helped Chinese suppliers reach orders of tens of millions of dollars with buyers from many countries around the world.

Targeted empowerment helps companies solve foreign trade dilemmas.

According to data from the General Administration of Customs, my country's exports of goods trade increased by 9.3% year-on-year in April. During the same period, the traffic of MIC International Station increased by 52% year-on-year, confirming the strong demand for "Made in China" in the global market.

According to Yin Jie, general manager of the marketing department of Focus Technology, in order to help Chinese foreign trade companies cope with the challenges brought by the uncertainty of the global trade environment and tariff barriers, MIC International Station launched the "New Navigation Plan" in April. With a diversified international market layout as the core, it helps Chinese suppliers consolidate core markets and expand emerging markets through a series of measures such as strengthening platform resource investment, deepening key regional markets, and supporting the overseas expansion of light industries.

For light industrial categories, MIC International Station has specially set up a special development fund of 150 million yuan for the light industry in the "New Navigation Plan", focusing on supporting ten major light industries such as light daily necessities, consumer electronics, clothing and textiles, toys, and office supplies. The special development fund will be used to extend the promotion service period of new companies entering MIC International Station. At the same time, the platform will increase the online promotion of the light industry, so that foreign trade companies can get more promotion time and more opportunities to acquire customers in terms of accumulating traffic and expanding business opportunities.

As an important channel for foreign trade companies to expand markets and open up sales, MIC International Station will continue to create more overseas opportunities for Chinese foreign trade companies and open up a broader market space.